A Start Line that Matters

Being a self-proclaimed endurance junkie, who had found great joy in chasing Ironman finish lines over the last several years, I feel confident in discussing the power of a Start Line. (The finish lines are simply a bonus on race day — the start line is what motivates us every other day of the year.) […]

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Ironman#15 | Kona 2016

It’s been a week now since the big dance! There have been heaps of posts on people’s amazing days, moments of bonking, precious finish line shots and of course, the Ironman hang over that ensues. So consider this my band-wagon post of the tale that was my 3rd Ironman Hawaii (and 15th IM!) finish line… […]

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That was 32; This is 33.

32 was amazing! Top 10 highlights of the most special year of my life to date… 1. Davey asked me to marry him. #bestyesever 2. Together with our amazing parents (and especially hard-working Mama’s!), we hosted the wedding weekend of our dreams. #campfrey 3. The Corker Co was born – Bro and I joined forces […]

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Pack Light; Fly Fast; Always Bring Family.

For the last 5 years, the only piece of luggage that I have checked at the airport is my bike. Otherwise, I am all carry on, all the time. I learned this from my sweet friend JoJo who used to travel for work on the regular. Mind you, she was travelling with luon, yet she […]

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2016 Mantra | Believe it gets Better

When I was 13 years old, my swim coach told me to never miss a swim practice. What that meant was that I learned how to plan my life, thrive with routine and find joy in what might otherwise feel mundane: chasing the black line. What I wish my swim coach would have told me […]

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WARNING: Everything Chip Wilson didn’t teach us about being ENTREPRENEURs!

The early days of lululemon were riddled with one liners from Chip Wilson. He wanted to elevate the world from mediocrity to greatness. He wanted black stretchy pants to change how women felt at the gym, in yoga studios and running on the seawall. He wanted Vancouver to be the hub for athletic apparel. He […]

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Flirting with Possibility | Ironman Whistler 2016

It’s been two weeks since I crossed the finish line at Ironman Whistler as the first woman. Granted there was not a Pro Female race yet there were also no amateurs ahead of me. I was the lead girl that day! And that felt like a pretty special moment. I’ve spent the last 14days trying […]

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The 5 Things I’ve Given Up in 2016 | Victoria 70.3

1. I gave up the story I wasn’t a runner. The story that I wasn’t built like a runner (cause i’m not!) was too heavy — it was time to lighten up! 2. I gave up waiting for a start line to be my very best. I chased the boys around the track every Thursday […]

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It Takes a Village | Hawaii 70.3

Is this blog going to turn into race stories? Perhaps! Stories of start lines and finish lines; stories of Saturday morning long rides and Thursday night speedy runs? Well, yes. Because these experiences are simply personified examples of how I live my life, how we run our business and how we chase goals beyond the […]

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A Sideline Report from Ironman Texas

Race reports are usually quite easy to write because you can recall a day you spent going through the emotional roller coaster from start line to finish line. We write them to share our experience, our memories and perhaps to remember what we did well/ not so well for the next one. Ironman Texas was […]

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